The Census 2021
The campaign is unique in its scale and breadth. Designed to reach all adults in England and Wales, irrespective of age, location, race, sex, religion or living circumstances, the inclusive push features nearly 200 members of the public from across England and Wales. It has been developed in 44 languages, with activity running across TV, radio, audio, social media, digital, out-of-home, press and PR. This is supported by student communications, a primary and secondary school education programme, commercial and public sector partnerships, and community outreach.
Working in partnership with the ONS, we have been responsible for all elements of the push – a truly massive integrated programme that befits its once-in-a-decade status. The entire project was successfully completed from pitch to delivery, under the constraints of lockdown.
Sophia was part of the creative leadership team on the most crucial part of the campaign, targeting the most hard to reach KPGs (Key Population Groups).
The KPG campaign strand was translated in 44 languages for print, digital, social and film.
MORE WORK
Boots - Recent campaigns- 2023Digital Design. Campaign
Visual DietBranding. Social. Digital
BMW Mini EditionsDigital Design. Campaign
Boots - Opticians PlatformDigital Design. Campaign
CensusCampaign Design. Digital. Print
The Global FundBrand application. Design Direction
Take CtrlCampaign Design. Digital. Film
Mixed BrandingLogo Design
Own your worldCampaign Design. Digital. Print
SpectreEditorial. Print