Brand application for social media and design development for the organisation’s 20th anniversary.
The Global Fund invests US$4 billion a year to defeat HIV, TB and malaria and ensure a healthier, safer, equitable future for all. They unite the world to find solutions that have the most impact, and take them to scale worldwide. It’s working. 44 million lives have been saved to date.
Despite the Global Fund’s remarkable impact, their brand did not stand up to the weight of the organization. Re and M&C Saatchi World Services partnered closely with the Global Fund to reinvigorate the brand, focusing on the lesser-known qualities that make it different to any other global health organization in the world.
To visually represent the scale and impact of this worldwide movement, the creative idea of a 'collective force' was born. A visual representation of the many people, programs and actions that are collectively taken to eradicate deadly infectious diseases. Based on the forms of the refined logo, a series of dynamic textures that not only stood out but also provided the visual flexibility they needed were created.
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